Awesome Magnetic In-Store Display: Guild x Nike – KD8 Launch

Nike worked with Guild to create a unique in-store display for the new KD8 that used a shallow bath of ferrofluid, a black substance that reacts to magnets in a cool way, and a 3D-printed replica of the shoe. Using a hidden magnetic field, fluid moves and morphs over the surface of the shoe—bringing it to life. Pretty sweet stuff.

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